ludowa
Ludowa is the feminine form of the Polish adjective ludowy, used to describe things connected with the folk or with traditional culture of ordinary people. In Polish usage, phrases such as muzyka ludowa (folk music), sztuka ludowa (folk art), kultura ludowa (folk culture), and literatura ludowa (folk literature) denote forms that are traditional and rooted in rural communities, transmitted through practice or oral tradition rather than formal institutions.
Etymology: The root is lud meaning "people." The adjective appears in gendered endings: ludowy (masculine), ludowa
Usage and scope: The term is widely used in ethnology, musicology, and cultural studies to categorize artifacts,
History and context: The concept grew in the 19th and 20th centuries within ethnographic and nationalist projects
Notes: The term can carry nostalgic or celebratory connotations and may be used in marketing as well