lokalizacija
lokalizacija is a Croatian and Serbian term that translates to "localization" in English. It refers to the process of adapting a product, service, or content to a specific local market or language. This goes beyond simple translation and involves cultural adaptation to ensure the offering resonates with the target audience.
The key elements of lokalizacija include translating text, adapting imagery, modifying colors and symbols to be
lokalizacija is crucial for businesses aiming for global reach. It helps overcome cultural barriers, builds trust