lokalisítás

Lokalisítás is a Hungarian term that translates to "localization" in English. It refers to the process of adapting a product, service, or content to a specific local market or region. This goes beyond simple translation and involves making changes to ensure cultural, linguistic, and technical compatibility.

The goal of lokalisítás is to make a product or service feel as if it was originally created for the target audience. This can include adapting language, currency, units of measurement, date and time formats, imagery, and even colors or symbols to align with local customs and preferences. Technical aspects such as character encoding and legal requirements are also considered.

Lokalisítás is crucial for businesses aiming for international success. By understanding and respecting local nuances, companies can build stronger relationships with their customers, improve user experience, and increase market acceptance. It helps to avoid cultural misunderstandings and ensures that the product resonates effectively with its intended users. This process is vital for software, websites, marketing materials, and any other form of content intended for a global audience.