lihtsale

Lihtsale is a term used in Estonian-language discussions of e-commerce and user experience to describe a streamlined, user-friendly sales process. The word combines liht, meaning "easy," with sale, meaning "sale" or "selling," to denote approaches that reduce friction in purchasing.

In practice, a lihtsale design emphasizes a minimal number of steps to complete a purchase, transparent pricing, clear calls to action, fast-loading pages, and options such as guest checkout and autofilled forms. Proponents argue that these features reduce cart abandonment, increase conversion rates, and improve accessibility for a broad range of users. Implementations may include single-page checkouts, progressive disclosure of required information, visible security indicators, and integrations that auto-fill customer data from saved profiles or devices.

The concept appears across digital commerce, from product pages to checkout flows, and is sometimes framed as a guiding principle for product teams, designers, and marketers seeking to shorten the path to purchase while maintaining trust. It is context-dependent, varying with device, market, and regulatory requirements.

Critics caution that excessive simplification can omit important terms, disclosures, or consent steps, potentially harming transparency or legal compliance. As a descriptive label rather than a formal standard, lihtsale serves as a shorthand for balancing ease of use with clarity and security in online selling.