köztudatba

Köztudatba is a Hungarian term used to describe the process by which a topic, idea, or phenomenon becomes part of the public consciousness. In everyday language it refers to things that have entered general awareness and are widely discussed in society, media, or public discourse.

Etymology and form: The word is formed from köztudat, meaning public consciousness (köz = public, tudat = awareness), with the directional suffix -ba indicating movement into. The typical phrases are köztudatba kerül (to enter public consciousness) and került a köztudatba (entered public consciousness).

Usage and examples: The expression is common in journalism, political commentary, cultural analysis, and social sciences. It describes processes of publicity, agenda-setting, or the diffusion of information. For instance: "Az új technológia hamar köztudatba került," or "A botrány köztudatba került, és hamar a közbeszéd tárgyává vált." It can carry neutral descriptive or evaluative nuance depending on context.

Related terms: köztudat (public consciousness), köztudatban (in the public consciousness), köztudatba kerül/kelt. The concept is closely tied to public discourse, media representation, and collective memory.