kényszerültek

The term *kényszerültek* (pronounced [ˈkeːnɯsɛrʲulɛkt]) is a Hungarian neologism derived from the verb *kényszerít* ("to force" or "to compel"). It refers to individuals who feel compelled to engage in certain behaviors, often driven by an internal sense of obligation or guilt, rather than genuine desire or necessity. The concept gained prominence in Hungarian internet culture, particularly on social media platforms, where it was used to describe people who felt pressured—either by societal expectations, personal values, or external influences—to conform to specific lifestyles, moral standards, or social norms.

The term is often employed in discussions about modern societal pressures, particularly regarding topics like work culture, relationships, or personal habits. For example, someone might describe themselves as a *kényszerült* if they feel obligated to work excessive hours, maintain a particular appearance, or adhere to strict dietary or fitness routines despite personal discomfort. The usage reflects a broader cultural conversation about autonomy, mental health, and the boundaries between personal choice and external or internal coercion.

While *kényszerültek* is not a formal psychological or sociological term, it resonates with broader discussions in psychology about *reactance*—the motivational reaction to perceived threats to one’s freedom—and *cognitive dissonance*—the discomfort experienced when beliefs or actions conflict. The concept has also been compared to the English phrase "feeling forced" or the German *Gefühl der Zwangsverpflichtung*, highlighting a universal human experience of pressure and obligation. Its popularity in Hungary underscores the role of digital communication in shaping language and cultural discourse.