kvällsprogram

Kvällsprogram is a Swedish term used to describe the portion of a broadcasting schedule that runs in the evening, typically from the late afternoon to late night. It refers to television and radio programming intended for a broad audience during peak viewing and listening times. The concept distinguishes evening content from daytime programming and from late-night or overnight slots.

In television, kvällsprogram often includes news broadcasts, sport, entertainment shows, talk shows, game shows, dramas, and cultural or documentary programs. The precise mix varies by channel and day of the week, but the common aim is to attract a large audience with varied formats and accessible topics. In radio, kvällsprogram may combine music blocks with talk, interviews, and features, again targeting listeners who are at home or commuting during the evening.

Scheduling-wise, kvällsprograms are typically placed in prime-time or near prime-time slots. They usually feature more elaborate production, longer running times, and promotional segments for upcoming programs. The genre is also organized by public-service and commercial broadcasters, each with its own editorial and stylistic tendencies.

Historically, the term arose with the expansion of television in Sweden in the mid-20th century and was used to differentiate evening content from daytime broadcasts. With changes in technology and viewing habits—such as streaming and on-demand viewing—the practical importance of defined kvällsprogram windows has shifted, but the term remains in use to describe the traditional evening slate of programming.