kundportföljen
Kundportföljen, often translated as customer portfolio, refers to the collection of a company's existing customers. It encompasses all individuals or entities that have purchased goods or services from the company. Analyzing the kundportfölj is crucial for businesses to understand their customer base, identify trends, and develop effective strategies for customer retention and acquisition.
By segmenting the kundportfölj, companies can categorize customers based on various criteria such as purchasing behavior,
Understanding the dynamics of the kundportfölj also aids in forecasting future sales and revenue. By tracking