kostprijsplus

Kostprijsplus, literally meaning “cost price plus,” is a pricing method used in retail and related sectors in the Netherlands and other Dutch-speaking regions. Under this approach, selling prices are calculated by adding a fixed markup to the cost price, rather than basing price primarily on market demand, competitor pricing, or suggested retail prices. The cost price typically includes the purchase price plus related costs such as transport, handling, and storage. The markup can be a fixed percentage of the cost or a fixed amount per item, and may be adjusted to cover overheads and desired profit while remaining competitive.

In practice, kostprijsplus is associated with discount grocery chains and other retailers that emphasize low margins and price transparency. The term has also been used as a branding or marketing point by various Dutch retailers to signal a straightforward, cost-based pricing philosophy.

Advantages of kostprijsplus include the simplicity of calculating prices, predictability of margins for the retailer, and a clear price signal for customers. Disadvantages include potential misalignment with actual demand or shifting costs, the risk of higher prices when costs rise if the markup is fixed, and the need for robust cost accounting to maintain accurate margins. The model also may be less responsive to dynamic competition and promotions.

Kostprijsplus is a specific instance of the broader economic concept of cost-plus pricing, which is widely used in manufacturing, services, and procurement to determine selling or bid prices.