kosketuskohdan
Kosketuskohdan is a Finnish term that translates to "point of contact" or "touchpoint" in English. It refers to any instance where an individual or entity interacts with a product, service, brand, or organization. These interactions can occur through various channels and at different stages of a customer's journey.
The concept of kosketuskohdan is fundamental to customer experience management. By understanding and optimizing each point
Examples of kosketuskohdan include visiting a company's website, interacting with a customer service representative via phone
Analyzing and strategically managing these touchpoints allows organizations to identify potential areas for improvement. This might