konwersyjne

Konwersyjne is an adjective in Polish derived from konwersja (conversion). It is used to describe things related to conversion or aimed at inducing conversion, and appears in various domains, often with domain-specific meanings.

In marketing and e-commerce, konwersyjne describes strategies, pages, or campaigns designed to increase conversions—the actions that fulfill a business goal, such as a purchase or a sign-up. Phrases such as strony konwersyjne, optymalizacja konwersji, testy konwersyjne and kampanie konwersyjne are common, all referring to efforts to improve the conversion rate (współczynnik konwersji).

In linguistics, konwersyjny is used to discuss phenomena related to konwersja in the sense of word formation by conversion (zero-derivation), where a word changes its grammatical category without affixation. The term konwersyjny is less frequent than konwersja itself, and in many contexts authors may prefer the noun form to describe the process, while konwersyjne zjawiska might be used to denote related phenomena in theoretical descriptions.

In religious or sociological contexts, konwersyjny may relate to conversion to a faith or to events and attributes associated with such a conversion. Nevertheless, the noun konwersja and the term konwertyta (convert) are more common in ordinary usage.

Etymology and morphology: the word comes from Latin conversio through Polish konwersja. The form konwersyjne appears as a neuter plural or in accord with the gender of the noun it modifies.

See also: konwersja, konwertyta, konwersyjność, współczynnik konwersji, konwersyjny.