konseptdesign

Konseptdesign is the early phase of a design project focused on exploring and articulating a viable concept that meets user needs and business goals. It emphasizes what the product, space, or service should be, as well as why, addressing form, function, usability, aesthetics, and feasibility before detailed development.

During konceptdesign teams develop a design brief, conduct user research, and generate ideas. Concepts are evaluated through sketches, diagrams, mood boards, storyboards, and simple prototypes. The aim is to present a small set of robust concepts that define value propositions, target users, core features, and technical or production constraints. Stakeholder input is often gathered in workshops or co-creation sessions to align expectations and reduce risk.

The output of konceptdesign typically includes concept descriptions, user scenarios, relationship and flow diagrams, early 3D models or mockups, and rough cost or feasibility assessments. These deliverables guide later stages such as detailed design, engineering, and production planning.

Konseptdesign is used across disciplines, including architecture, product design, interior design, service design, and branding. It supports decision making, budget planning, and timeline development by clarifying alternatives and trade-offs before substantial resources are committed. Iteration is common: a concept may be refined or replaced as new information emerges.