konsept

Konsept is a term used in several languages to denote an abstract idea, a mental representation of a class of objects, or an overarching plan or principle that underpins a theory, design, or project. In English the closest equivalent is concept. Spelling varies by language: in Norwegian and Turkish it appears as konsept/konsept, while Indonesian and Malay typically use konsep.

Etymology and usage: The word traces to Latin conceptus, through French concept, and has spread into many languages with minor spelling changes. In many contexts konsept refers to the idea behind a project, while in academic fields it refers to the mental constructs that support categorization and reasoning.

Philosophy and cognitive science: A concept is a mental representation that supports categorization, inference, and communication. Concept formation explores how people acquire and refine ideas. A concept map is a graphical tool that shows relationships among concepts.

Business, design and media: In advertising, product development, and branding, a concept (or konsept) is an overarching idea for a campaign, product, or service. A concept brief outlines the intended audience, value proposition, and key visual or experiential elements, guiding later development.

See also: concept, concept map, abstraction, theory.