konkurrenterne

Konkurrentene is the definite plural form of konkurrent, used in Danish to refer to rivals in a market or competitive context. The term is common in business, marketing and economics to describe other companies offering similar products or services, as well as other actors that compete for the same customers.

The word konkurrent comes from the same linguistic family as the German Konkurrent and the English word competitor, with roots in Latin concurrere meaning to run together or contend. In Danish, the definite plural form is konkurrentene and the indefinite form is konkurrent.

In practice, konkurrentene are analyzed in konkurrentanalyse (competitor analysis) to understand market structure, pricing, product features, distribution channels and marketing approaches. Direct konkurrenter compete for the same customer segment with similar offerings, while indirekte konkurrenter provide substitutes or compete in broader terms (for example, a streaming service versus cinema). Strategic work often focuses on benchmarking, differentiation, pricing, distribution and market-entry decisions based on insights about konkurrentene.

Within competition law, the existence and behavior of konkurrenter may be studied to assess market concentration and potential competitive harm, though the term itself is primarily a descriptive concept rather than a legal category. Market studies and business reports frequently discuss konkurrentene, comparing strengths, weaknesses, opportunities and threats to inform decision-making.

Overall, konkurrentene denotes the set of rival firms or actors in a market context and is a foundational concept in Danish-language discussions of business strategy and market dynamics.