konkurransefordelen
Konkurransefordelen, or competitive advantage, refers to the factors that allow a company to produce goods or services better or more cheaply than its rivals. This advantage allows the company to generate greater sales or margins, attract more customers, or retain customers better than its competition. It is what distinguishes a business from its competitors and gives it a superior market position. A sustainable competitive advantage is one that is difficult for competitors to imitate and can be maintained over a significant period.
Companies can achieve competitive advantage through various means. Cost leadership, for example, involves offering products or
Analyzing competitive advantage is crucial for strategic planning. It helps businesses understand their strengths and weaknesses