kohdista

Kohdista is a Finnish verb form derived from kohdistaa, meaning to direct toward, to aim at, or to focus. The word is commonly used to describe directing something—such as attention, resources, messaging, or signals—toward a particular target or audience. In its indicative mood, kohdistaa is the base verb; kohdista functions as the imperative singular form used to issue a direct instruction. The verb’s present tense forms follow regular conjugation patterns for -dista verbs (minä kohdistan, sinä kohdistat, hän kohdistaa, me kohdistamme, te kohdistatte, he kohdistavat). The passive form is kohdistetaan.

The noun kohde means target, and kohdistaminen (or kohdistamisen) denotes the act of directing or targeting. The term kohdistaminen is commonly used in planning, analytics, marketing, and technical contexts to describe the process of focusing efforts or resources toward a specific objective.

Usage examples:

- Kampanjan viestit kohdistetaan tietylle kohderyhmälle.

- Yritys kohdistaa resurssinsa uuteen tuotteen lanseeraukseen.

- Viestinnässä on tärkeää kohdistaa huomio olennaisimpaan.

In marketing, kohdistaminen often refers to tailoring messages or ads to a defined segment. In technical or operational contexts, it can describe aligning components, data, tai alkalmaz, toward a reference frame or metric.

See also: kohde, kohdistaminen, kohdistaa, kohdistus.