katselijoita

Katselijoita is the partitive plural form of the Finnish noun katselija, meaning viewer, observer, or spectator. The term refers to people who watch or view something, such as a television program, a film, a live performance, or online video. It is a neutral, generic label for an audience of visual media or events.

Etymology and grammar: Katselija is formed from the verb katsella (to look or watch) with the agent suffix -ija. The nominative plural is katselijat, while the partitive plural is katselijoita, used when the reference is indefinite, a portion of the audience, or the object of a verb or preposition. For example: “Ohjelman katselijoita pyydettiin antamaan palautetta.”

Usage and contexts: In media, research, and event descriptions, katselijoita commonly denotes the audience of a program, video, or performance. It may be used alongside measures of viewership, such as viewer counts or engagement, and in descriptions of audience demographics. The term can refer to large groups or multiple individuals without naming them specifically.

Relation to other terms: Katsojat or katselijat are synonyms that also mean viewers or spectators. Katselija tends to be used in more formal or technical contexts, while katsoja is common in everyday language. The precise choice may depend on register and the specific nuance of viewing versus observing.

See also: audience, viewership; Finnish vocabulary notes.