katjes

Katjes is a German confectionery brand known for its jelly candies and licorice. Originating in Germany in the mid-20th century, the company grew from regional production to a broader European presence, distributing its products to supermarkets, cafés, and specialty shops. The product line centers on fruit-flavored jelly candies in various shapes and colors, frequently sold in bags, pouches, or boxes. Traditional Katjes gummies are typically made with sugar, glucose syrup, fruit juice concentrates, and natural flavors, and most are gelatin-based. In response to changing consumer preferences and dietary restrictions, the company has introduced vegan lines that use plant-based gelling agents such as pectin, offering an alternative to gelatin.

The manufacturing process emphasizes standard confectionery methods, quality control, and the use of raw materials from the sugar and fruit-ingredient supply chain. Katjes has used marketing campaigns that highlight a family-friendly image and light humor, aiming to appeal to both children and adults. The brand has faced competition from other European jelly candy producers and has adapted by expanding distribution, product differentiation, and product reformulations.

See also: gummy candy, confectionery brand.