kapitaliga

Kapitaliga is a neologism used in some discussions of typography and branding to refer to a style in which words are deliberately capitalized to convey emphasis or authority.

The term is formed from the root kapital, or capital, with a suffix resembling those found in several languages, and it is used primarily in debates about design practices rather than as a formal typography rule.

In practice, kapitaliga may describe applying capitalization beyond conventional title case to headings, logos, or product names to create a strong visual identity. Proponents argue that the technique increases recognition and impact, while critics warn it can hinder readability or appear overbearing.

As a term, kapitaliga appears sporadically in non-academic design discussions and in some contemporary branding literature, but it has not achieved widespread scholarly acceptance or standard definition. Because usage is informal and evolving, interpretations vary by author.

See also capitalization, typography, branding.