kanavakohtaisesti

Kanavakohtaisesti is a Finnish adverb meaning “by channel” or “per channel.” It is used to describe analyses, reporting, or actions that are broken down and evaluated separately for each communication or distribution channel. The term is common in marketing, media planning, and data analytics, where it is important to compare performance across multiple channels such as social media, email, search advertising, and retail.

Etymology and form: The word is formed from kanava, meaning channel, and the adverbial suffix -kohtaisesti, which indicates a per-category or per-item division. The corresponding adjective form is kanavakohtainen, meaning channel-specific; kanavakohtaisesti is the adverbial form used to modify verbs or clauses.

Usage contexts: In marketing analytics, kanavakohtaisesti indicates a breakdown of results by channel. Examples include: “Raportti esitettiin kanavakohtaisesti,” meaning the report presents results for each channel separately. “Kanavakohtaiset tulokset osoittivat paremman suorituskyvyn sosiaalisessa mediassa” illustrates channel-specific performance differences. It is also used in planning and optimization, e.g., “kanavakohtaisesti kohdennettu viestintä.”

Notes: The term is a technical, business-language expression rather than everyday speech. In some contexts, similar phrasing such as kanavakohtainen analyysi or kanavittain (though less common) might be used to convey a comparable idea. Overall, kanavakohtaisesti helps convey that assessment or activity is performed on a per-channel basis.