jita

Jita is a fictional star system in the space-based MMORPG EVE Online. It is most widely known as the game’s primary trade hub, where a vast majority of in-game commerce takes place. The system hosts a dense network of markets, players, and logistics that together form the backbone of New Eden’s in-game economy.

The central feature of Jita is the Jita Trade Hub, anchored by the station Jita IV - Moon 4 - Caldari Navy Assembly Plant. This hub has the largest volume of market orders and is the reference point for many in-game prices. Because of its liquidity, prices for many ships, modules, minerals, and other items are often benchmarked against Jita. The market’s prominence attracts players from across space who seek to buy or sell quickly, sometimes resulting in crowded market channels and high traffic in the surrounding system.

Geographically, Jita is located in the Forge region, within the Caldari State, and is connected to the broader network of stargates that link different solar systems in EVE Online. Access and travel there are routine for players traveling to trade, assemble purchases, or negotiate contracts. The system’s status as a major trading center has also given rise to cultural and linguistic references within the game, such as the use of “Jita price” as a shorthand for market benchmarks and the expectation of rapid, large-scale commerce.

In summary, Jita is recognized primarily as an in-game economic linchpin—a centralized, highly liquid trading hub that shapes pricing and commerce across EVE Online.