jaemüügikeskkond
Jaemüügikeskkond, often translated as retail environment, refers to the totality of physical and non-physical elements that influence a customer's shopping experience. This encompasses the store's layout, design, lighting, music, and even scent. It also includes the customer service provided by staff, the availability and presentation of products, and the overall atmosphere created. In e-commerce, the jaemüügikeskkond extends to the website's usability, design, speed, product descriptions, images, and the ease of navigation and checkout process.
The primary goal of optimizing the jaemüügikeskkond is to create a positive and engaging experience that encourages
Different types of retailers may focus on different aspects of the jaemüügikeskkond. Luxury brands might emphasize