itchio

itch.io is a website and digital distribution platform for indie video games and related digital content. Launched in 2013 by Leaf Corcoran, it positions itself as an open marketplace that gives developers substantial control over how their work is distributed and monetized. Creators can upload builds, set prices or offer free downloads, run pay-what-you-want schemes, create bundles, and customize their project pages with descriptions, screenshots, trailers, and system requirements.

The platform supports multiple formats and platforms, including Windows, macOS, Linux, Android, and HTML5/published web games. Projects can be offered as stand-alone downloads, or distributed through bundles and collections. A hallmark of itch.io is its DRM-free approach, with many games offered without digital restrictions, though authors may choose licensing terms of their own.

Economic model: itch.io provides a revenue share in which developers keep the majority of proceeds from sales; the exact terms are negotiated and can vary by program, bundle, or promotions. The site also offers alternatives such as free demos, early access, and discounts. Tools and services include a developer dashboard with analytics, a simple uploader, and API access for automation, along with community features for reviews and comments.

Itch.io emphasizes openness and community-driven discovery. Users find content through tags, categories, search features, and staff-curated collections, and can participate in and host game jams. While the platform faces occasional criticism around moderation and content policy, it remains a central hub for many indie developers and a notable influence on contemporary indie game distribution.