ipsos

Ipsos is a name that can refer to more than one entity, including a global market research company and a seaside village on the Greek island of Corfu. The two uses are distinct in origin and domain, but both are commonly referenced in international and regional contexts.

Ipsos (market research company) is a multinational firm specializing in market research, opinion polling, social research, and data analytics. It was founded in 1975 by Didier Truchot in Paris, France, and has since grown into one of the world’s largest market research organizations. Ipsos operates through a network of offices and affiliates in more than 90 countries, offering services across advertising research, customer satisfaction, brand and product research, public affairs, media measurement, and other analytics-driven projects. The company serves commercial clients, governments, and non-profit organizations, providing insights to guide decision-making and strategy.

Ipsos (Corfu) refers to a coastal village and tourist resort on the eastern coast of the Greek island of Corfu, in the Ionian Sea. Ipsos is known for its beach, waterfront promenade, and a concentration of hotels, bars, restaurants, and shops that cater to visitors, particularly during the summer months. As a popular destination for both domestic and international tourists, the area offers beach activities and nightlife while also serving as a base for exploring the island’s broader cultural and natural attractions.