invSelling

invSelling is a term that refers to the practice of leveraging an individual's existing network of contacts and relationships to generate sales leads or close deals. It is distinct from traditional outbound sales methods like cold calling or unsolicited email campaigns. The core principle behind invSelling is that referrals and introductions from trusted sources are often more effective and yield higher conversion rates.

This approach often involves building and nurturing relationships with customers, partners, or even colleagues who can then become advocates for a product or service. These advocates may then willingly introduce potential clients or provide warm leads based on their existing trust and credibility. The "inv" in invSelling is a shorthand for "introduction" or "invited."

The effectiveness of invSelling stems from the inherent trust that exists within personal networks. When a potential customer receives a recommendation or introduction from someone they know and respect, they are more likely to be receptive to a sales pitch. This reduces the friction typically associated with initial contact and can accelerate the sales cycle. Companies often implement formal referral programs or encourage their sales teams to actively cultivate these "invitational" sales channels.