influencermarknadsföring
Influencer marketing is a form of marketing in which brands collaborate with individuals who have built a following on social media or other digital platforms to promote products or services. Influencers leverage perceived trust and expertise to reach audiences through posts, videos, and reviews.
Influencers are often categorized by follower count, such as macro-influencers (tens to hundreds of thousands) and
Campaign effectiveness is commonly measured by reach and engagement, as well as conversions and return on investment.
Regulations and ethics emphasize transparency. In many jurisdictions, disclosures are required when content is sponsored or
The practice emerged with the rise of social media in the 2010s and has since expanded to