hedefliyor

Hedefliyor is a Turkish verb form meaning "is targeting" or "is aiming at." It is the third-person singular present continuous form of hedeflemek, the verb meaning to target, aim at, or set as a goal. The form indicates an ongoing action by the subject.

Etymology and formation: It derives from hedef, meaning target or goal, combined with -lemek to form the infinitive hedeflemek. In present tense continuous perspective, the stem accepts the -yor suffix, producing hedefliyor. This construction is common in Turkish and appears in journalism, marketing, politics, sports, and everyday speech.

Usage: As a transitive verb, hedefliyor takes a direct object representing the target of the targeting. Example: Şirket, bu kampanyayla gençleri hedefliyor. Siyasetçiler, yeni mesajlarıyla farklı seçmen gruplarını hedefliyorlar. The expression hedef almak can be used to convey a similar sense, though with a nuance of taking aim rather than actively pursuing. "Hedefliyor" can be inflected for other persons and tenses (hedefliyorum; hedefliyorlar) to discuss different subjects and times.

See also: hedeflemek, hedef, hedef kitle.