handelsnamn
Handelsnamn is a term used in Swedish business law to describe the name under which a company or sole proprietor conducts its business publicly. It is the name customers recognize and see on invoices, advertisements, and other communications, and it may differ from the legal corporate name or personal name of the owner. A handelsnamn serves as the business identity in day-to-day operations while the legal name remains the formal identifier for contracts, filings, and taxation.
Registration and use vary by business form. For a company, the official corporate name is registered in
A handelsnamn is distinct from a trademark. While a handelsnamn identifies the business in ordinary commerce,
Practical considerations include ensuring consistent use of the handelsnamn in all communications, clearly listing the legal