guideposting

Guideposting refers to a psychological phenomenon where individuals, when faced with uncertainty or ambiguity, look to the behavior and opinions of others to inform their own decisions and actions. This social influence is particularly strong in situations where the correct course of action is not immediately obvious. People often assume that if many others are acting in a certain way, that way is likely correct or appropriate. This can be seen in a variety of contexts, from choosing a restaurant in an unfamiliar city to reacting to an emergency.

The effectiveness of guideposting relies on the assumption that others possess more knowledge or experience, or that conforming to group behavior is inherently safer. It is a form of social proof, where the actions of a group serve as a guide for individuals. This can be a useful heuristic, allowing for quick decision-making in complex environments. However, it can also lead to conformity even when the group's behavior is misguided or incorrect, a phenomenon known as groupthink. Understanding guideposting is important for comprehending social dynamics and the spread of behaviors and beliefs within a population.