groupupon

GroupOn, Inc., commonly known as Groupon, is an American multinational e-commerce company based in Chicago, Illinois. Founded in 2008 by Andrew Mason and Eric Lefkofsky, Groupon operates a deal-of-the-day website and a mobile app that offers users special deals and discounts on goods and services from local businesses. The company's business model is based on aggregating local deals and offering them to consumers at a discounted price in exchange for a small fee paid by the business.

Groupon's platform allows businesses to create and promote deals, which are then displayed on the website and app. Users can browse and purchase these deals, which typically include a discount or special offer. The company takes a commission from the deal price, with the remaining amount going to the business.

The company has expanded its services beyond daily deals to include Groupon Goods, an online marketplace for discounted products, and Groupon Grub, a food delivery service. Groupon has also ventured into other sectors such as travel, home services, and entertainment.

Groupon's revenue model has been a subject of debate, with critics arguing that the company's business model relies on a "loss leader" strategy, where the company takes a loss on each deal to attract users and build a customer base. Despite this, Groupon has maintained a strong presence in the market and continues to be a significant player in the daily deals and discount industry.

As of my knowledge cutoff in 2023, Groupon operates in multiple countries and has faced various challenges, including competition from other discount and deal websites, as well as economic downturns that can affect consumer spending. The company has also been involved in legal disputes and regulatory issues, which have impacted its operations and reputation.