goosebumps
Goosebumps, in humans, refer to the short-lived involuntary elevation of hair on the skin, produced when the arrector pili muscles attached to hair follicles contract. This reflex, also called piloerection, is controlled by the sympathetic nervous system. Goosebumps occur in cold temperatures as part of a thermoregulatory response and can also be triggered by strong emotions such as fear, awe, or excitement. In humans the effect is largely cosmetic, since body hair is sparse and the reflex is considered vestigial in modern humans. The name comes from the rough, goose-flesh appearance of skin when hair stands on end.
Goosebumps is also the title of a long-running series of children's horror novels by R. L. Stine,