framingului

Framingului is a term used in Romanian-language discourse to describe framing as a communication process. A frame partitions a complex issue into a selected set of aspects, guiding how audiences perceive causes, responsibilities, and potential solutions.

Origins and theory: The concept builds on frame analysis by Erving Goffman and the broader framing literature in media and political communication, including work on framing effects by scholars such as Entman. In Romanian scholarship, the term frames the same idea: that language choices, images, and structures of presentation shape interpretation.

Mechanisms and types: Framingului operates through selection, emphasis, and ordering of information, as well as the use of metaphors, statistics, and visual cues. Researchers distinguish episodic frames (focus on individual events or actors) from thematic frames (broader context and systemic factors). Frames may highlight issue definitions, causal attributions, moral judgments, or recommended remedies.

Applications and effects: In journalism, framing influences audience understanding of events like crime, immigration, or climate change. In politics, it affects issue ownership, policy preferences, and public accountability. In health communication, frames can alter risk perception and behavior.

Critique and measurement: Critics note that framing can oversimplify complexity or serve power interests. Researchers study framing through content analysis, experiments, and discourse analysis to assess how frames emerge and influence opinions. See also: frame analysis, framing effect, Erving Goffman, Robert Entman, media studies.