forhåndsvisningstekst

Forhåndsvisningstekst is a short descriptive snippet that accompanies a link in various contexts to summarize the content. It is often implemented as a meta description on web pages and as the preview line shown in email clients and on social media when a link is shared. The purpose is to inform readers about the page content and to entice them to click.

In search engines, the forhåndsvisningstekst is typically taken from the page’s meta description tag or from on-page content if no meta description is provided. It appears as the snippet beneath the page title in search results. The length and appearance vary by search engine and device, but a concise description of roughly 150–160 characters is common, with longer snippets possible on mobile.

In email communication, the preview text (the snippet next to the subject line) serves as the forhåndsvisningstekst. It should accurately reflect the email content and entice recipients to open, while avoiding misleading statements.

In social media and link sharing, platforms use Open Graph or similar tags to populate the preview text, or fall back to on-page content. The forhåndsvisningstekst in these contexts helps users decide whether to engage with the shared link.

Best practices include writing concise, accurate summaries that reflect the content, using relevant keywords, and creating unique text for each page. Avoid duplication across pages and refrain from misleading or overly sensational language.

Technical considerations involve ensuring a properly formatted meta description, testing how snippets appear in different contexts, and understanding that search engines may rewrite the text to fit user queries, even if an explicit description is provided.