flashsalg

Flashsalg, or flash sale, is a retail event in which a retailer offers products at substantial discounts for a brief period, with quantities typically limited. The format is mainly online and uses time-bound deals to create urgency among shoppers.

How it works: a batch of items is released at a discount, and access may require registration or a dedicated app. Deals run for hours or until stock runs out, with some platforms applying diminishing discounts as time passes.

History and reach: The concept emerged with online shopping in the early 2000s and was popularized by dedicated sites such as Woot and Vente-privee. Since then, many retailers and marketplaces worldwide have adopted flash-sale formats.

Business and consumer impact: For retailers, flash sales can drive traffic, move inventory, and acquire new customers. For shoppers, they offer potential savings and product discovery but carry risks of overbuying, misleading discounts, or stockouts.

Regulation and practice: Critics warn that advertised discounts may be exaggerated. Some jurisdictions require truthful pricing disclosures and clear terms about stock limits and sale duration.

Summary: Flash sales rely on scarcity and urgency and remain a common tactic in e-commerce, especially in fashion, electronics, and lifestyle categories.