fendi

Fendi is an Italian luxury fashion house founded in 1925 in Rome by Adele and Edoardo Fendi. It began as a small, family-run shop specializing in fur and leather goods and later expanded into ready-to-wear and accessories, remaining under family control for decades.

The brand grew under the leadership of the Fendi sisters—Paola, Carla, Franca, Alda, and Anna—who expanded product lines and innovations in fur craftsmanship. Fendi is especially known for its distinctive double-F logo, the FF or Zucca pattern, which was designed by Karl Lagerfeld when he joined the house in 1965 as creative director. Lagerfeld helped elevate Fendi on the international stage, a partnership that lasted for decades. In later years, Silvia Venturini Fendi, a member of the founding family, has served as a key designer, guiding collections in accessories and menswear.

Fendi is renowned for fur, leather goods, and luxury handbags. Notable bag models include the Baguette, introduced in 1997, and the Peekaboo, unveiled in 2009, both achieving iconic status. The house has continued to expand into ready-to-wear, shoes, accessories, and fragrances, maintaining a reputation for craftsmanship and modern design.

Globally, Fendi operates boutiques and outlets in major fashion capitals and markets its products through department stores as well as its own stores. The brand emphasizes innovation in materials and tailoring while preserving traditional artisanal techniques.