ersättningstrafik

Ersättningstrafik is a Swedish term that describes traffic generated to a website or service as a result of compensation or incentive mechanisms. The concept is most commonly used in online marketing, affiliate networks, and e‑commerce, where traffic may be “compensated” through paid advertising, promotional offers, or subscription incentives that drive visitors to a specific landing page. In many contexts the term is shorthand for the process of exchanging traffic for a measurable outcome such as a click, a lead, or a sale, and it is often distinguished from organic search or paid search traffic.

The practice is regulated by both national advertising guidelines and specific platform policies such as those of Google and Facebook. For instance, when a publisher offers a discount or reward to a user in exchange for visiting an advertiser’s site, the resulting visits are classified as ersättningstrafik. Such traffic is usually marked with a tracking identifier so that the advertiser can attribute conversions directly to the compensation program. This transparency helps prevent deceptive practices, ensures compliance with data‑protection laws, and allows for better measurement of return on investment.

Critics argue that ersättningstrafik can dilute click‑through quality, as incentives may attract users who are less likely to remain engaged. Supporters contend that it offers a reliable way for merchants to increase traffic when conventional organic or paid strategies plateau, and it can yield higher conversion rates when properly targeted. In practice, the effectiveness of ersättningstrafik depends on the relevance of the incentive, the quality of the landing page, and the accuracy of performance metrics.