enthusiasmsuch

Enthusiasmsuch is a neologism used in sociolinguistic and cultural critique to describe a pattern of behavior in which individuals repeatedly and visibly express enthusiasm for ideas, projects, or communities, often with performative undertones.

Origin and usage: The term appears to have emerged on online platforms in the early 2020s, and is not yet established in major dictionaries. It blends enthusiasm with a suffix-like cue intended to signal intensity and social performativity.

Definition and senses: As a noun, enthusiasmsuch denotes the state or display of enthusiastic commitment that is highly conspicuous. In critical use, it can describe a mood or tactic aimed at energizing others, rallying support, or marketing a project.

Usage and nuances: In workplaces or online communities, people might be accused of enthusiasmsuch when they repeatedly champion a new initiative with energetic language, while downplaying dissenting views or practical concerns.

Reception and related terms: Some observers see enthusiasmsuch as a useful label for analyzing digital culture’s emphasis on positivity and group cohesion, while others view it as a vague or loaded term that risks pathologizing sincere enthusiasm. Related ideas include performativity and toxic positivity.