enganchada

Enganchada is a feminine form of the Spanish adjective and noun enganchado, derived from enganchar (to hook, to attach). The most common sense is that of being hooked or addicted to something, or the state of addiction. It is often used to describe a person who is strongly dependent on a substance or activity, for example someone who is enganchada a las redes sociales or a person who is enganchada al café.

In everyday language, enganchada can also refer more broadly to a strong attachment or obsession, including attachments to people, routines, or habits. The term is informal and its connotation can range from mild interest to problematic dependency, depending on context and tone.

Related terms include enganche and enganchar, which emphasize the idea of a hook or mechanism that captures attention. In media and marketing discussions, the notion of an enganchar (a hook) is central to strategies designed to attract and retain an audience; while enganchada is less technical, it can surface in colloquial descriptions of content that “captura” viewers or listeners.

Regional usage varies: enganchado is more common for masculine subjects, while enganchada is used for feminine subjects. The word appears most frequently in informal speech across Spanish-speaking regions and can carry neutral, positive, or negative nuances depending on context.

See also: enganchar, enganche, engancharse, adicción.