elinikäarvon
Elinikäarvon, sometimes referred to as life cycle value or customer lifetime value (CLV), is a key metric in business and marketing that estimates the total revenue a company can reasonably expect from a single customer account throughout their entire relationship with the company. It is a predictive measure, aiming to quantify the profitability of acquiring and retaining customers.
Calculating elinikäarvon typically involves several components. The average purchase value, the frequency with which a customer
Understanding elinikäarvon is vital for strategic decision-making. It helps businesses determine how much they can afford