econô

econô is a term used in economic discourse to describe a holistic framework that seeks to align economic analysis with ecological realities. The term, often stylized with a diacritic on the final o, serves as shorthand for integrating natural capital, ecosystem services, and environmental constraints into standard economic reasoning.

In practice, econô can refer to both a theoretical perspective and a set of practical measurement approaches intended to reflect sustainability in policy and business decisions.

Core components include incorporating externalities into prices, valuing ecosystem services, accounting for natural capital depreciation, and employing complementary indicators such as green GDP, inclusive wealth, and the Genuine Progress Indicator.

Advocates argue that econô improves policy relevance by clarifying the trade-offs between growth and ecological limits, while critics warn that measurement challenges and political biases can limit its reliability.

Applications span macroeconomic policy, corporate reporting, and academic curricula, with various national and international initiatives experimenting with sustainable accounting frameworks that align with econô principles.

Related concepts include ecological economics, environmental accounting, and sustainability accounting.