diversionwhere

Diversionwhere is a term used in user experience design and information routing to describe a deliberate detour mechanism within a workflow that redirects user attention toward routes or options that are more likely to lead to the intended outcome. The concept blends diversion, the introduction of optional detours, with the spatial or contextual cue implied by "where." The goal is to make complex tasks easier to complete by offering alternatives that align with user goals.

Origin and usage: The term has appeared in UX discourse and some algorithmic design discussions since the 2010s, though it does not refer to a formal standard. It is used to describe strategies that provide choice architecture without restricting user freedom.

Applications: In websites and apps, diversionwhere can manifest as contextual breadcrumbs, tiered options, and targeted prompts that guide users through a process with minimal friction. In navigation and logistics, detours that preserve the end destination but optimize time or effort can be framed as diversionwhere. In education and training, optional side paths or micro-learning detours can help learners complete core tasks more effectively.

Ethics and critique: Critics warn that diversionwhere relies on nudges and may raise concerns about hidden persuasion, transparency, and user autonomy. Proponents emphasize that well-designed detours can reduce cognitive load and improve task success when aligned with user interests.

See also: nudging, choice architecture, flow, user experience, pathfinding.