disseminator

Disseminator refers to an agent that spreads something from a source to a broader audience. The term is used across disciplines to denote a person, organization, or mechanism that disseminates information, ideas, or materials.

In information science and communications, disseminators are channels and actors that carry content to audiences. Examples include librarians, journalists, public information officers, educators, and digital platforms that distribute news, research findings, and policy briefs.

In research management and public policy, dissemination involves delivering findings to practitioners, policymakers, and the public. Disseminators design messages, prepare summaries or presentations, and choose appropriate channels and formats to improve uptake and application of knowledge.

In biology, dissemination often refers to the distribution of genetic material, seeds, or pathogens by natural vectors. While not always labeled disseminators, pollinators, wind, water, and animals act to spread reproductive units or infectious agents to new locations or hosts.

In technology and media, dissemination is facilitated by automated feeds, notification systems, and content delivery networks that push updates and media to users, ensuring broad access to information.