dema

DEMA stands for the Diving Equipment and Marketing Association. It is a trade association for the recreational diving industry, based in the United States with international reach. The organization serves manufacturers, distributors, retailers, training and service providers, media, and professionals involved in diving equipment and related products. Its mission is to promote safe diving practices, environmental responsibility, and the growth of the diving industry through information sharing, standards development, advocacy, and education.

DEMA's activities include operating the annual DEMA Show, a major trade event that gathers industry members to showcase products, discuss trends, and conduct business. The association also produces market research and industry data, such as the DEMA Market Report, and provides resources on safety standards, product guidelines, and regulatory issues. It maintains committees and a board of directors representing different member categories to guide policy and programs.

Historically, DEMA emerged in the late 20th century as the sport of scuba diving expanded, providing a centralized platform for collaboration among manufacturers, distributors, retailers, and service providers. While it is primarily a U.S.-based organization, its membership and events have global relevance to the diving community.