decontextualisation

Decontextualisation is the process of removing something from its original context, thereby changing or expanding its interpretation. In linguistics and discourse analysis, it describes presenting speech or text as isolated data rather than as an event embedded in social, situational, or historical circumstances. Decontextualized statements may be quoted, summarized, or translated, enabling cross-linguistic or cross-cultural analysis but risking loss of nuance tied to context.

Across media and cultural studies, decontextualisation occurs when artifacts, images, or narratives are separated from their original setting and repurposed. This can generate new meanings (for example, memes or quotation images) but can also obscure intention or bias, a concern in debates about media manipulation or propaganda. In art and photography, works may be displayed outside their original installation or period, prompting reinterpretation but potentially erasing original meanings.

Ethical and analytical implications: decontextualisation can facilitate abstraction, critique, or comparative study, yet it can also facilitate misrepresentation, de-emphasize power relations, or erase cultural specificity.

Notes: The term is used with varying nuances across disciplines and is closely related to contextualization, context collapse, and appropriation. The spelling decontextualisation is common in British English; decontextualization is its American variant.

Thus, decontextualisation refers to the removal of context as a driver of meaning, whether to analyze, reinterpret, or repurpose, with both potential insights and risks.