daysonmarket

Days on Market (DOM) is a real estate metric that measures how long a property has been listed for sale. DOM is typically calculated from the date a listing becomes active on the multiple listing service (MLS) to the date a binding purchase agreement is accepted or the listing is canceled or expired. Calculation rules vary by MLS and brokerage; sometimes price changes, extensions, or relisting reset or do not reset the count.

In practice, DOM is used as a gauge of market demand and listing effectiveness. A low DOM often signals strong buyer interest or competitive pricing, while a high DOM can indicate softer demand, overpricing, or market saturation. Comparisons are most meaningful when made between similar properties in the same neighborhood over time.

Limitations include variation in counting methods, seasonality, and the influence of marketing quality. DOM should not be interpreted in isolation; it is most informative when viewed alongside trend data (average or median DOM), price changes, and sale-to-list-price ratios. Regional differences means some markets consistently show higher or lower DOM due to inventory levels and buyer activity.

Real estate professionals track DOM to inform pricing strategies, show marketing effectiveness, and set expectations for sellers and buyers. Reducing DOM may involve pricing adjustments, improved marketing, or property condition improvements, as part of a broader marketing plan tailored to the local market.