célpont

Célpont is a Hungarian noun meaning "target" or "object of aim." It is a compound of cél ("goal, aim") and pont ("point") and is pronounced approximately /ˈtseːlpont/. The regular plural is célpontok.

In literal use, célpont denotes a physical target or point at which something is aimed, as in shooting, archery, or military contexts. It is also used for scheduled objectives in technical or sporting settings, for example a target location or a point to be reached in a training exercise.

In figurative and broader usage, célpont refers to a person, group, or entity that is the focus of attention, criticism, marketing efforts, investigation, or strategy. Common contexts include media and public relations (target audience or demographic), law enforcement and intelligence (subject of inquiry), and business (target market or sales target).

The word appears in a range of fixed expressions and compounds and is stylistically neutral, suitable for both formal and colloquial registers. Equivalent English words include "target," "objective," or "focus," depending on context. Related Hungarian terms include célkitűzés (objective) and célzás (aiming).