contextualethnographic
Contextual ethnography is a qualitative research methodology that focuses on understanding social phenomena within their specific environments. It draws heavily from traditional ethnographic principles, emphasizing immersive fieldwork and in-depth observation of people in their natural settings. The core idea is that behavior, beliefs, and practices are best understood when viewed through the lens of their immediate social, cultural, and physical context. Researchers employing contextual ethnography aim to uncover the meanings and interpretations that participants ascribe to their experiences, recognizing that these meanings are shaped by the surrounding circumstances.
This approach often involves extended periods of participant observation, interviews, and analysis of artifacts and documents.