consumerawareness
Consumer awareness refers to the extent to which individuals and households understand their rights and responsibilities as buyers, as well as the information available about products, services, prices, and markets. It includes knowledge of safety standards, labeling, warranties, redress options, and the ability to assess claims made by sellers and advertisers.
It is a foundational element of consumer protection and market efficiency. A higher level of awareness helps
Key components include knowledge of consumer rights and remedies, ability to assess product safety and authenticity,
Promotion of consumer awareness involves government agencies, consumer advocacy groups, non-profit labs and testers, and media
Challenges include information overload, misinformation, linguistic and accessibility barriers, the digital divide, and sophisticated marketing strategies.
Globally, jurisdictions vary in scope and enforcement. Examples include national consumer protection agencies, privacy and e-commerce