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Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group. This change is in response to real or imagined group pressure. People conform for a variety of reasons, including a desire to be liked by the group, a belief that the group is correct, or a desire to avoid social punishment.

There are two main types of conformity: informational social influence and normative social influence. Informational social influence occurs when people conform because they believe that others' actions or opinions are correct and that they are right. This is often seen in situations where there is uncertainty or ambiguity. Normative social influence occurs when people conform to fit in with the group and be accepted. This is driven by a desire to be liked and avoid rejection.

Conformity can be a powerful force, shaping individual behavior and societal norms. While it can lead to positive outcomes such as social cohesion and cooperation, it can also result in negative consequences, such as groupthink and the suppression of individual dissent. Understanding the dynamics of conformity is crucial for analyzing social phenomena and promoting critical thinking. Examples of conformity can be observed in fashion trends, adherence to social customs, and even in bystander apathy, where individuals are less likely to help a victim when other people are present. The extent to which individuals conform can vary based on personal factors like self-esteem and personality, as well as situational factors like group size and unanimity.