cognitivefriction

Cognitive friction refers to the mental effort or difficulty experienced when processing information or performing a task. It arises when information is complex, ambiguous, or presented in a way that requires significant cognitive resources to understand or act upon. High cognitive friction can lead to user frustration, errors, and a reduced likelihood of task completion. This concept is particularly relevant in user interface design, instructional design, and communication.

Factors contributing to cognitive friction include unfamiliar terminology, convoluted instructions, inconsistent design elements, or a large amount of information presented at once. For example, a website with a confusing navigation system or an app with an unintuitive layout creates cognitive friction for the user. Similarly, poorly worded instructions in a manual or an overly technical explanation can make it difficult for someone to grasp the intended message.

Reducing cognitive friction often involves simplifying information, using clear and concise language, employing familiar design patterns, and providing appropriate context and cues. The goal is to make cognitive processing as smooth and effortless as possible, thereby improving user experience and the effectiveness of communication or task performance. Designers and communicators aim to minimize the mental load placed on the individual.